When interested consumers look at a vehicle on a dealership website, lots of things run through their minds. The comprehensive nature of the photos of the car is what will determine whether the individual will go on to close the deal or exit the website on their device. Car listings that also implement many crystal-clear car pictures often sell more than their counterparts who do not bother about high-quality pictures. Succeeding as a vehicle seller online will be almost impossible if your listing is not accompanied by high-definition images.
We had a chat with a staff of Auto Image Services, a dealership photo company based in Miami, and he had the following techniques and tips to offer regarding how one can ensure compelling and breath-taking photos that can move buyers to close a sale.
Don’t forget the basics.
When a potential customer is inspecting a vehicle online, the experience should not be any different from what is obtainable from a physical inspection. The pictures on the website should be able to describe almost every detail to the potential buyer. That means you would require at least 12 shots to get this done. Part of the recommendations is to use original photos of 1024 by 768 pixels and avoid using stock photos.
It is also important to point out that the vehicle needs to be in its best shape before you snap it. Wash the car, and have it waxed and vacuumed. Get the chrome polished, and clean the dash, seats as well as other surfaces. Remove every spot from the vehicle because it can be easily mistaken for dents and scratches when seen on the web.
Your snapshots should be top-notch.
It is not enough to snap the different surfaces of the car; how you snap them is also important. Lighting, scale, and composition all have different ways of impacting the way a customer sees a vehicle.
Before you stage your photographs, it is best to use neutral backgrounds. The location should be devoid of any distractions. Good examples include open areas within parking lots or solid-color wall).
The secret to having top-quality photos lies with lighting. Obstructions like those produced from buildings and trees can eventually interfere with a vehicle’s appearance, ruining the car’s beauty. The weather should also be taken into account. Pictures taken on a day with adequate sunlight are more attractive than those snapped with little or no sunlight. That implies that you have to be conscious of the time you are taking the photos. The early morning hours or late part of the afternoon are the best times for such pictures due to the soft nature of the sunlight at those moments. Apply a flash while flashing engine parts and other interiors.
It is also in your best interest to edit photos before finalizing your listing. The use of standard image editing tools can also be of help here since they can enable you to get rid of any unwanted background space, focus the picture, and reduce glare. You should, however, be careful not to sacrifice any relevant details in the process. An editing process that has been carefully carried out will help the automotive photographers to come up with the best shot of that vehicle, reflecting all the possible details and views of the car in line with customers’ expectations.